Since its inception in 2003, AM Eyewear has been a trailblazer in the eyewear industry, renowned for its innovative designs, commitment to quality, and sustainable practices. As Australia’s longest-running fashion eyewear brand, AM Eyewear has continuously evolved to meet the changing demands of the market while staying true to its core values.
In recent years, the rise of online shopping has presented both opportunities and challenges for brands like AM Eyewear. To stand out in a crowded online marketplace and provide a superior customer experience, AM Eyewear partnered with Try with Mirra, a leading ‘try before you buy’ service, to offer customers a unique and convenient way to shop for eyewear.
The results of this partnership have been nothing short of remarkable. By integrating Try with Mirra’s free home try-on app into their ecommerce store, AM Eyewear was able to increase its average order value (AOV) for try orders by an impressive 42%, reaching $332.14. This significant increase in AOV not only boosted revenue but also attracted a new customer base, with 95% of try orders coming from first-time customers.
“I must admit, I am super impressed with the figures,” says Kumar (Simon) Ponnusamy, founder of AM Eyewear. “This partnership has exceeded our expectations and has shown us the power of offering a ‘try before you buy’ option to our customers.”
The success of AM Eyewear’s partnership with Try with Mirra can be attributed to several factors. Firstly, the ‘try before you buy’ model aligns with the brand’s ethos of providing exceptional customer experiences. By allowing customers to try on glasses at home before making a purchase, AM Eyewear is able to offer a level of convenience and assurance that is unmatched in traditional retail settings.
Secondly, the ‘try before you buy’ model helps to address one of the biggest challenges in online fashion retail – the inability to try on products before purchasing. This is particularly important for eyewear, where fit and style are crucial factors in the purchasing decision. By offering a free home try-on option, AM Eyewear is able to remove this barrier to purchase and increase customer confidence in their buying decisions.
Finally, the partnership with Try with Mirra has helped AM Eyewear differentiate itself from competitors and position itself as a leader in the eyewear industry. By embracing innovative solutions like the Try with Mirra app, AM Eyewear has demonstrated its commitment to providing customers with the best possible shopping experience.
In conclusion, AM Eyewear’s partnership with Try with Mirra is a testament to the brand’s dedication to innovation and customer satisfaction. By leveraging the power of ‘try before you buy’, AM Eyewear has been able to increase its AOV, attract new customers, and solidify its position as a leader in the eyewear industry.
