At Try with Mirra, our mission is to help brands revolutionize the online shopping experience through seamless, customer-centric solutions. In 2024, our clients feedback played a pivotal role in shaping how we evolved. Our partner brands told us how we could improve, and we took action to make Try Before You Buy (TBYB) even better for brands and their customers. Here’s a look at the five key improvements we rolled out last year:
1. Exchange Function: Transforming Returns into Opportunities
We heard that returns often lead to lost sales and disappointed customers. Enter our Exchange Function, a feature designed to turn potential returns into revenue. Customers can now exchange items directly within the portal, simplifying their journey and encouraging upsells.
2. Silent Discounting: A Smart Conversion Tool
Pricing strategies can make or break a sale. To help brands convert hesitant shoppers, we introduced Silent Discounting within the app. This discreet tool lets brands offer exclusive discounts directly in the customer portal, driving conversions without the need for widespread sales or promotions. It’s the ultimate way to reward shoppers while maintaining full control over your pricing strategy.
3. Extended Trial and Exchange Periods
You asked for greater flexibility to better align with your customers’ needs—and we listened. In 2024, we introduced the option to extend both the trial and exchange periods, giving shoppers more time to try, decide, and exchange items if necessary. This added breathing room has proven to increase confidence in the TBYB experience, ultimately boosting sales.
4. Improved Dashboard Analytics
Understanding customer behavior and campaign performance is essential for making informed decisions. That’s why we revamped our Dashboard Analytics this year. Our updated dashboard provides brands with deeper insights into trial conversion rates, item performance, and customer preferences. These analytics empower you to optimize your inventory, marketing strategies, and overall customer experience.
5. Try with Mirra Collections: Automating TBYB for New Arrivals
Launching new products is always exciting, and we wanted to make sure they shine. With the new Try with Mirra Collections feature, brands can automatically apply the TBYB option to specific product collections. This ensures your latest arrivals are always included in the trial experience without any extra manual effort. It’s one more way we’re streamlining processes to save you time and effort.
Looking Ahead
2024 has been all about collaboration. By listening to our client’s feedback, we’ve created tools and features that empower brands to deliver exceptional shopping experiences. But we’re not stopping here—2025 promises even more innovation as we continue to refine and expand the TBYB experience.
Thank you for helping us shape the future of online shopping. Together, we’re transforming how customers shop, try, and buy online.
Have more ideas? We’re all ears! Let us know how we can help your brand thrive with Try with Mirra.
