Why 85% of Customers Expect a Seamless Offline & Online Shopping Experience

Ecommerce

Ecommerce

The Rise of Omnichannel Shopping

Today’s consumers no longer distinguish between online and offline shopping—they expect both experiences to work seamlessly together. According to the Australian Retail Outlook 2025, 85% of shoppers regularly switch between online and in-store channels before making a purchase. Whether they browse online and buy in-store or vice versa, customers demand a seamless shopping experience across all touchpoints.

For e-commerce brands, this shift means adapting to a hybrid shopping model that meets consumers where they are. A disconnected experience where online and offline shopping feel like separate entities can result in lost sales, abandoned carts, and frustrated customers.

Why Seamless Shopping Matters

A cohesive shopping experience builds trust and encourages customers to complete their purchase. Here’s why seamless integration is crucial for brands:

  • Higher Conversion Rates: A unified experience means fewer purchase barriers, reducing friction in the buying process.
  • Stronger Customer Loyalty: Brands that offer flexible shopping options (like online browsing with in-store pickup) retain more customers.
  • Increased Average Order Value: Customers who engage across multiple channels tend to spend more than single-channel shoppers.

Key Challenges for E-Commerce Brands

While integrating online and offline experiences is critical, many e-commerce brands face roadblocks such as:

  • Disjointed payment and return systems between online and in-store purchases.
  • Limited flexibility in shopping options, shoppers want to try at home with easy returns
  • Lack of real-time inventory updates, causing mismatches between available stock and customer expectations.

How Try with Mirra Creates a Seamless Shopping Experience

For e-commerce brands looking to bridge the online and offline gap, Try with Mirra’s Try Before You Buy (TBYB) solution provides a, flexible shopping experience that aligns with customer expectations of seamless online shopping.

How Try with Mirra Helps:

  • Reduces Purchase Hesitation: Shoppers can order multiple items, try them at home, and only pay for what they keep, just like trying clothes in-store.
  • Simplifies Returns & Exchanges: Customers can easily return what doesn’t work, avoiding the back-and-forth frustration of traditional online shopping.
  • Encourages Cross-Channel Shopping: By offering a risk-free way to try products, brands can create a bridge between their e-commerce and physical presence.
  • Increases Conversion Rates & AOV: With less hesitation at checkout, brands see higher order values and improved sales performance.

Meeting the 85% Expectation

Shoppers expect flexibility whether it’s trying before buying, seamless returns, or unified loyalty rewards. To remain competitive, brands must integrate strategies that align with these expectations. Try with Mirra gives e-commerce brands the tools to deliver a frictionless shopping journey, helping them keep up with evolving consumer demands.

As online and offline experiences continue to merge, brands that embrace seamless solutions will stand out, build stronger customer relationships, and drive long-term growth.

Want to enhance your e-commerce strategy? Offer Home Try-ons with Try with Mirra today!

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