The future of product discovery in e-commerce is being shaped by how consumers want to shop: hands-on, confident, and experience-led. And Try Before You Buy (TBYB) is leading the charge.
Product Discovery Is Changing Fast
Shoppers used to discover products through in-store browsing or magazine spreads. Now, discovery is mobile-first, socially driven, and expectation-heavy. Yet, discovery alone isn’t enough. Shoppers need to experience products before buying to feel confident.
According to Shopify, 77% of shoppers say product visuals and descriptions alone aren’t enough to make a decision. They want tactile reassurance, something hard to deliver in a traditional online model.
From Curation to Confidence
Modern discovery tools, such as social commerce, influencer reviews, and personalised AI recommendations, are great at curation. However, even with the perfect recommendation, friction remains: fit, feel, quality, and hassle-free return all create hesitation.
That’s why the next evolution of product discovery is experiential. TBYB bridges the gap between seeing and believing.
Try with Mirra: Discovery with Depth
Try with Mirra empowers brands to meet shoppers where they are: curious and cautious.
With TBYB, shoppers can:
- Discover new styles or categories without fear
- Experiment with more products in one order
- Build trust through first-hand trial, not assumptions
This shifts the mindset from hesitant buyer to empowered explorer. And that’s the future of product discovery.
Why This Matters for E-commerce Brands
Offering a Try Before You Buy model isn’t just about conversions. It’s about experience. It helps:
- Increase customer lifetime value (CLV)
- Reduce costly returns from poor fit or impulse buys
- Encourage cross-category exploration
When customers feel free to try, they’re more likely to expand their baskets and engage with new collections.
Final Thought: Discovery That Converts
The future of product discovery lies in blending convenience with confidence. TBYB brings product exploration into the shopper’s home, creating a richer, more informed journey.
Try with Mirra helps brands unlock this next chapter. Instead of relying solely on visuals and hype, let your products speak for themselves in your customers’ hands.
