The Rise of the “Waitlist Shopper”
In today’s fast-moving digital retail landscape, try before you buy for e-commerce is becoming a game-changing solution for brands looking to convert high-intent shoppers faster.
The Modern Waitlist Shopper: Cautious but Committed
More than ever, online shoppers are delaying their purchases. They browse, compare, and wait, often abandoning carts or setting alerts in hopes of better deals or more information. These “waitlist shoppers” aren’t uninterested. In fact, they’re highly engaged, not just risk-averse.
According to Baymard Institute, the average cart abandonment rate is a staggering 70.19%. Among the top reasons? Uncertainty about fit, product quality, and fear of hassle when returning.
Why Try Before You Buy for E-commerce Works
Try before you buy for e-commerce addresses these objections head-on. By allowing customers to try items at home before committing to payment, brands remove friction from the buying process.
It gives customers:
- Confidence to act sooner
- Flexibility to order more styles or sizes
- Peace of mind knowing they’re not locked in
This is especially effective in fashion, where try-on is critical to decision-making.
Try with Mirra: Turning Consideration into Conversion
Try with Mirra makes it easy for fashion and lifestyle brands to offer try before you buy in their online stores. Shoppers choose the items they want, try them on at home, and only pay for what they keep. Brands receive inventory back faster, and returns are seamlessly managed.
Key benefits:
- Higher conversion rates
- Increased AOV (average order value)
- Lower cart abandonment
- Stronger brand trust and loyalty
With Try with Mirra, brands are capturing more of that “waitlist” traffic and converting it into committed buyers.
Final Thought: Adapt to How People Shop Now
The digital buyer has changed. They crave flexibility, reassurance, and a seamless post-purchase experience. Try before you buy for e-commerce meets this demand while protecting your margins.
Instead of chasing hesitant shoppers with endless discounting, offer them an experience that earns their trust. Try with Mirra helps you do exactly that.
