We're changing the way people shop online
Mirra reduces friction, boosts trust and converts more browsers into buyers with a Try Before You Buy experience.
Convert more first-time shoppers
Reduce friction at checkout
Increase average order value
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Reduce buyer hesitation and
increase conversions
Drive sales, boost conversions and build loyalty with a risk-free shopping experience your customers will trust and come back for.
Higher AOV
67%
Increase average order value by giving shoppers the confidence to commit to more of what they love. AOV measured after returns
More Conversions
68%
Lift first-time conversion rates by removing hesitation and making buying feel risk-free.
New customers conversion uplift
New customers conversion uplift
Customer Satisfaction
95%
Customers are 95% more likely to check out using the Mirra Try Before You Buy Service.
Humii insight report 2025
Humii insight report 2025
Turn online browsers into buyers
An End-to-End Solution that Drives Sales, Loyalty and Growth.
Bringing the in-store experience home for online shoppers.
Shoppers want a tactile experience to see the fit, feel the quality and find the right size or result. That’s always been the challenge online - until now.
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Easy Integration
Mirra integrates seamlessly with your existing tools. Streamlining fulfilment, returns and restocking while scaling effortlessly with your business.
Onboarding Support
We’ve designed a scalable onboarding experience to suit your internal capabilities and growth ambitions. We can handle the details so your team can stay focused on the bigger picture.
The new way to sell online
Fashion, footwear, intimates, eyewear, cosmetics, skincare, lifestyle and more all offering a Try Before You Buy at home experience.
Try Before You Buy
With no upfront payment, customers add more options to try, turning hesitation into higher-value orders.
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1 - Shop
Customers add multiple items to their cart & checkout with no upfront payment
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2 - Try at Home
They try everything at home once the order arrives and decide what to keep
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3 - Pay
They use the portal to pay for what they keep and simply return the rest
Partnered with global platforms & agencies.
Yotpo
Retention Marketing
CIN 7
Inventory Mgt
TAPCART
Mobile App Builder
APPTILE
Mobile App Builder
HUMII
Mystery Shopper Ins
NetSuite
AI Cloud ERP
SHIPSTATION
Shipping Platform
SWANKY
Web Design
SHIPPING EASY
Shipping Platform
ROYAL MAIL
Shipping Platform
WAYFLYER
Flexible Finance for DTC
CARTON CLOUD
Transport Mgt System
BLUE SENSE DIGITAL
Ecom Consulting
LEXER
Data Platform
ATHOS COMMERCE
Search Platform
GORGIAS
Customer Support
ECOMMERSE
EQUATION
Ecom Strategy
STARSHIPIT
Shipping Platform
AUS POST
Postal Service
DOTDIGITAL
Marketing Platform
UNLEASHED
Inventory Mgt
LITECARD
Wallet Pass Creator
KLAVIYO
AI Marketing Platform
SHOPIFY
Ecom Platform
A feature-rich platform built to turn hesitation into high-converting customer moments.
Mirra is built to blend seamlessly into your brand. From the try button to emails, tone of voice to styling, every touchpoint is designed to reflect your look, language, and customer experience.
Customisable Features
Customise the look, feel, and function of Try Before You Buy to match your brand perfectly.
Configurable Settings
Tailor the Try Before You Buy experience to suit your brand and strategy.
Analytics Dashboard
Leverage the Analytics Dashboard to optimise performance and convert smarter.
Targeted Access
Roll it out to VIPs only, specific regions, or create exclusive access via unique TBYB links.
Dedicated Customer Portal
Give customers a seamless way to manage their order with Shopify and OMS syncing.
Secure at Scale
Advanced security measures protect data while supporting growth across all operations.
Returns Optimised
Return optimisation is built into how Mirra works. By moving the purchase decision to after delivery, customer decisions happen faster and inventory moves sooner.
Faster decisions.
Faster stock back in play.
Faster stock back in play.
Around 90% of decisions made within 36 hours
Customers decide quickly and with confidence
Up to 75% faster return-to-stock timelines for brands
Inventory re-enters sellable stock sooner
Faster sell-through of stock
Less time sitting in limbo
Reduced markdown exposure
Stronger full-price sell-through
Better core size availability
Key styles back on the floor while demand is high
More predictable fulfilment operations
Shorter cleaner decision and return cycles
Seamless Integration
Mirra integrates seamlessly with your existing tools. Streamlining fulfilment, returns and restocking while scaling effortlessly with your business.
Client feedback in their words
With a 5/5 rating on the Shopify App Store, our results speak for themselves. Trusted by brands and proven in performance.
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"It’s a great platform and the process is seamless for both brand and customers. It has definitely increased confidence in shopping and we have already seen a significant increase in AOV."
AM EYEWEAR
Premium Eyewear
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“Our AOV for TWM orders is 44% more than non TWM orders. Wow. I knew as a new brand that the TBYB would be super helpful for conversions but this is next level. Also, why don't other app have these kinds of metrics? TWM analytics leads with ROI. ”
IDA+S
Fashion
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“Shoes are notoriously tricky to purchase online so "Mirra" has been a great addition to our online store as a luxury footwear boutique with a higher price point. The service has helped us acquire many first-time buyers and our success rate of pairs kept by them so far has been 100%!”
NOWHERE NATION
Luxury Footwear
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“The Mirra, home try on system has given new customers peace of mind when trying our brand for the first time, our send back rate has been really small so we do recommend this app to capture new customers. I cannot recommend this app enough!”
MEGAN SALMON
Eventwear
100 mystery shoppers.
Real Humii insights.
Try Before You Buy works. When shoppers try first, confidence replaces hesitation and the results speak for themselves.
Higher Conversions
95%
95% of shoppers were more likely to check out using the Mirra Try Before You Buy option.
Reduced Friction
93%
93% of shoppers said Mirra was more helpful in removing hesitation at checkout.
Greater Loyalty
87%
87% of shoppers say Try Before You Buy makes them more likely to shop again.
Featured In
Questions?
Here are the details
How does Mirra increase conversion and AOV?
Mirra removes financial risk at checkout.
With $0 paid upfront, customers are far more likely to place the order without needing discount codes to push them over the line.
• Risk-free checkout increases conversion
• Customers add more items when there’s no upfront cost
• Higher confidence leads to larger baskets and higher AOV
With $0 paid upfront, customers are far more likely to place the order without needing discount codes to push them over the line.
• Risk-free checkout increases conversion
• Customers add more items when there’s no upfront cost
• Higher confidence leads to larger baskets and higher AOV
Does Mirra increase returns?
No. It changes how returns happen.
Customers may return items from their first order, but they’re far more likely to get it right in one delivery. This means:
• Fewer back-and-forth exchanges and shipments
• Shorter return cycles (e.g. 3 day return windows)
• Faster stock rotation
Overall the process is more convenient for the customer and more operationally efficient for merchants
Customers may return items from their first order, but they’re far more likely to get it right in one delivery. This means:
• Fewer back-and-forth exchanges and shipments
• Shorter return cycles (e.g. 3 day return windows)
• Faster stock rotation
Overall the process is more convenient for the customer and more operationally efficient for merchants
What happens if an item is damaged or worn?
Your existing process still applies.
The full order value is authorised on the customer’s card.
• If an item is damaged or worn outside your policy, you still have the option to charge the card
• Your brand rules and eligibility criteria do not change
• The authorisation allows you to take action if needed, in line with your policy
The full order value is authorised on the customer’s card.
• If an item is damaged or worn outside your policy, you still have the option to charge the card
• Your brand rules and eligibility criteria do not change
• The authorisation allows you to take action if needed, in line with your policy
Can I customise how Mirra works?
Yes. Mirra is designed to be flexible.
You can customise:
• Trial length and eligibility, including customer segmentation by group or country
• Which products Mirra is available on
• How Mirra is presented on your site, including messaging and placement
This allows Mirra to align with your brand guidelines and be configured to support your commercial goals.
You can customise:
• Trial length and eligibility, including customer segmentation by group or country
• Which products Mirra is available on
• How Mirra is presented on your site, including messaging and placement
This allows Mirra to align with your brand guidelines and be configured to support your commercial goals.
How is Mirra different to my returns policy?
Returns policies manage what happens after a disappointing purchase. Mirra drives better decisions upfront.
By removing risk at checkout, Mirra converts hesitant browsers into high-intent shoppers who:
• Convert and place the order with confidence
• Add more items to their cart
• Try everything properly at home and confirm what they keep
When customers order more, they typically keep more, resulting in bigger baskets and higher AOV.
At the same time, Mirra streamlines returns by reducing repeat exchanges and optimising return cycles, creating operational efficiencies for your business.
It flips returns from a negative experience into a positive, high-intent try-on moment.
By removing risk at checkout, Mirra converts hesitant browsers into high-intent shoppers who:
• Convert and place the order with confidence
• Add more items to their cart
• Try everything properly at home and confirm what they keep
When customers order more, they typically keep more, resulting in bigger baskets and higher AOV.
At the same time, Mirra streamlines returns by reducing repeat exchanges and optimising return cycles, creating operational efficiencies for your business.
It flips returns from a negative experience into a positive, high-intent try-on moment.
© 2025 All rights reserved, Mirra Ventures