A conversion platform
built around the moment
customers hesitate

Turn more browsers into buyers by moving the purchase decision home.

67%higher AOV
68%more first-time buyers
87%less discount reliance

PRODUCT SUITE

Increase customer confidence and drive incremental revenue

A technology platform that elevates how customers shop, deepens their connection to the brands they love and drives ecommerce growth

Tropea Knit Mini Dress

$289.95

Size

Size chart

XSSMLXL

Select up to 5 items to try at home.

RESULTS

The impact behind the experience

+1%

first-time conversion

Lift in new customer conversion rates by removing hesitation at the point of purchase.

+1%

AOV after returns

Median order value lift measured after returns, with stronger keep behavior from first-time shoppers.

-1%

discount reliance

When confidence does the work of conversion, brands stop competing on price.

1h

average decision window

90% of shoppers finalise keep or return within 36 hours of delivery.

Sacha Drake campaign photography

Sustainable Growth,
Proven Results

Trusted teams pair Mirra with premium retail to turn hesitant browsers into confident buyers and to measure what matters without compromising the brand experience.

“The app integrates smoothly with Shopify and feels like a natural extension of the store experience. Setup was straightforward and the Mirra team has been incredibly responsive and supportive, ensuring everything runs perfectly from both a customer and operations perspective.

It’s rare to find a solution that enhances conversion, customer trust and brand experience all at once. Mirra delivers on all three. Highly recommended for any fashion retailer looking to offer a premium, flexible and customer-first shopping experience.”

Sacha Drake

The customer journey that converts without pressure

Mirra moves the purchase decision from the screen to the home.

Select up to 5 items to try at home.

Step 1

Try at Home, directly from the PDP

Customers can select Try at Home directly on the product page and add multiple items to compare, style and experience in real life.

Controlled rollout. Confident expansion

Enterprise brands don’t make sweeping operational changes overnight.

Mirra is designed to be introduced gradually, tested strategically, and rolled out with control. This allows teams to validate customer behaviour, operational impact and commercial performance before scaling further.

Controlled rollout pathway

SegmentValidateScale
Schedule a Call With Our Team

Launch on a specific audience

Activate Try Before You Buy for VIP customers, loyalty members, or specific customer segments before expanding further.

Control rollout by product or market

Limit availability by product category, collection, or country to test performance within controlled environments.

Use private or campaign-specific URLs

Launch isolated trial experiences through unique URLs for paid campaigns, creators, launches, or strategic test groups.

No lock-in contracts

Mirra is designed to prove value through performance, not long-term commitment. Start small, validate results and scale with confidence.

The strongest ecommerce experiences are built with confidence, operational clarity and the flexibility to scale strategically

They start with a controlled rollout, learn quickly and expand based on customer behaviour and operational confidence.

The same philosophy that removes risk for shoppers also removes risk for brands.

You control the experience
We power the technology

Configurable settings

Trial limits and durations by product or collection

Control eligibility, quantities, and trial windows at a granular level.

Targeted access

Customer and country access controls

Activate Try Before You Buy for specific audiences, regions, or markets.

Customisable features

Brand-matched look and feel

The experience mirrors your brand across key customer touchpoints.

Specified rules

Discount and care rules aligned to your policies

Automatically apply your rules and care requirements to every try order.

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WHY BRANDS CHOOSE MIRRA

Built for the moments
before and after purchase

Most ecommerce tools optimise around the edges. Mirra works on the decision itself and removes the risk that stops shoppers committing and builds the infrastructure that handles what comes after.

Conversion

More first-time buyers, higher-quality orders

Try with Mirra removes purchase anxiety at checkout. Customers who try first keep more of what they order.

Operations

Returns that move at the speed of the decision

Mirra Returns consolidates post-purchase infrastructure into one workflow with faster decisions, faster inventory recovery and one source of truth.

Intelligence

Insight that informs every commercial decision

Mirra Analytics surfaces behavioural signals across trial and returns in one view, so decisions reflect what shoppers actually do.

Editorial portrait in minimalist studio setting