CONVERSION
Try with Mirra
Try before you buy, built for conversion.
Turn more browsers into buyers by moving the purchase decision home.
PRODUCT SUITE
A technology platform that elevates how customers shop, deepens their connection to the brands they love and drives ecommerce growth
Tropea Knit Mini Dress
$289.95
Size
Size chart
Select up to 5 items to try at home.
RESULTS
+1%
first-time conversion
Lift in new customer conversion rates by removing hesitation at the point of purchase.
+1%
AOV after returns
Median order value lift measured after returns, with stronger keep behavior from first-time shoppers.
-1%
discount reliance
When confidence does the work of conversion, brands stop competing on price.
1h
average decision window
90% of shoppers finalise keep or return within 36 hours of delivery.

Trusted teams pair Mirra with premium retail to turn hesitant browsers into confident buyers and to measure what matters without compromising the brand experience.
“The app integrates smoothly with Shopify and feels like a natural extension of the store experience. Setup was straightforward and the Mirra team has been incredibly responsive and supportive, ensuring everything runs perfectly from both a customer and operations perspective.
It’s rare to find a solution that enhances conversion, customer trust and brand experience all at once. Mirra delivers on all three. Highly recommended for any fashion retailer looking to offer a premium, flexible and customer-first shopping experience.”

Mirra moves the purchase decision from the screen to the home.
Select up to 5 items to try at home.
Step 1
Customers can select Try at Home directly on the product page and add multiple items to compare, style and experience in real life.
Enterprise brands don’t make sweeping operational changes overnight.
Mirra is designed to be introduced gradually, tested strategically, and rolled out with control. This allows teams to validate customer behaviour, operational impact and commercial performance before scaling further.
Controlled rollout pathway
Activate Try Before You Buy for VIP customers, loyalty members, or specific customer segments before expanding further.
Limit availability by product category, collection, or country to test performance within controlled environments.
Launch isolated trial experiences through unique URLs for paid campaigns, creators, launches, or strategic test groups.
Mirra is designed to prove value through performance, not long-term commitment. Start small, validate results and scale with confidence.
The strongest ecommerce experiences are built with confidence, operational clarity and the flexibility to scale strategically
They start with a controlled rollout, learn quickly and expand based on customer behaviour and operational confidence.
The same philosophy that removes risk for shoppers also removes risk for brands.
Configurable settings
Control eligibility, quantities, and trial windows at a granular level.
Targeted access
Activate Try Before You Buy for specific audiences, regions, or markets.
Customisable features
The experience mirrors your brand across key customer touchpoints.
Specified rules
Automatically apply your rules and care requirements to every try order.
Featured In
WHY BRANDS CHOOSE MIRRA
Most ecommerce tools optimise around the edges. Mirra works on the decision itself and removes the risk that stops shoppers committing and builds the infrastructure that handles what comes after.
Conversion
Try with Mirra removes purchase anxiety at checkout. Customers who try first keep more of what they order.
Operations
Mirra Returns consolidates post-purchase infrastructure into one workflow with faster decisions, faster inventory recovery and one source of truth.
Intelligence
Mirra Analytics surfaces behavioural signals across trial and returns in one view, so decisions reflect what shoppers actually do.
