AOV
“We've already seen a significant increase in average order value, with customers feeling more confident exploring and trying different styles before committing.”
AM Eyewear
Home Try-On checkout for fashion brands
78% of fashion carts are abandoned. Most of them are a fitting room question.
Size, style, feel and quality are hard to judge on a screen. Mirra moves the purchase moment into your customer's home. They check out at $0, try everything in person, then pay only for what they keep.
+68%first-time buyer conversion
+67%median AOV, after returns
−87%discount reliance
1
1Discount code or gift cardApply
Subtotal · 2 items$539.90
ShippingEnter shipping address
Total$539.90
Due todayAUD$0.00
Total due after trial (if kept)$539.90
The shopper pays in full while every fit question is still open.The shopper pays $0 today. They decide at home, with the pieces in hand.
Live with 100+ brands across womenswear, menswear, swim, footwear, eyewear and accessories
SpellWomenswear
AM EyewearEyewear
KotomiSwim
Asha JasperMenswear
LMSFootwear
Summi SummiWomenswear
ChildeEyewear
Aur OceàSwim
DragginMenswear
The Nowhere NationFootwear
IDA+SWomenswear
SharkskinSwim and surf
Republic of FlorenceAccessories
ViderisSwim
NeuwDenim
Fleur CollectiveWomenswear
The problem
Fashion has the highest cart abandonment in ecommerce. The cause is uncertainty.
Shoppers don't leave because they stopped wanting the product. They leave because the product page can't answer four questions.
Denim“Is a 30 here the same as my 30?”
Size
No two brands size alike. In denim, fit even changes by wash. A size chart can't show how a stretch skinny sits at the end of the day.
Swim“Will this cut actually suit my body?”
Style
Coverage, support and cut are personal. Photos on a model don't tell a first-time swim buyer how it will look on them.
Footwear“Will these be comfortable all day?”
Feel
Width, arch support and comfort can't be judged from images. Shoppers buy one cautious pair or nothing at all.
Silk“Is it worth $300 before I've touched it?”
Quality
Drape, weight and finish only speak for themselves in hand. Premium pieces are the hardest to sell from a screen.
The usual fixes treat the symptom. The decision still happens on a screen.
Size charts and fit quizzesHelp shoppers guess better. They are still guessing.
DiscountsLower the stakes of a wrong guess. Margin pays for the doubt.
Free returnsCustomers still pay up front then wait for a refund. Many won't take the risk with a new brand.
MirraRemoves the guess. Customers decide with the product in their hands, in their own home, before they pay.
The shift
We move one thing. The moment they decide.
Same products. Same shipping. Your customers simply make the buying decision at home, where a fitting room would have answered every question.
Standard checkout
The customer commits and pays while every question is still open.
1ScreenBrowseReads the size chart
2Decides herePay in fullOr abandons the cart
3TransitShipWaits for delivery
4HomeTry onFinds the answers
5HomeReturnWaits for a refund
Mirra Home Try-On
The customer commits only after the fit, feel and quality questions are answered.
1ScreenBrowsePicks up to 5 items
2Screen$0 checkoutSecure card hold only
3TransitShipTrial starts on arrival
4HomeTry onReal fit, real fabric
5Decides herePay for keepsRest released instantly
How Home Try-On works
From product page to front door. To kept order.
Follow one real-world order. A shopper unsure between two sizes tries both at home, plus a pair of pants.
On screen · product page
Slip Midi Dress
$289.95
XSSML
TRY AT HOME
Add to cart
Try at Home bag
Slip Midi Dress · S
Slip Midi Dress · M
Relaxed Utility Pant · 10
On screen · checkout
Slip Midi Dress · S$289.95
Slip Midi Dress · M$289.95
Relaxed Utility Pant · 10$249.95
Total$829.85
Due today$0.00
Total due after trial (if kept)$829.85
Card authorisation hold$829.85 · not a charge
Secure Home Try-On checkout. Your stock is protected.
In transit → at home
Your warehouseCustomer's door
All 3 items delivered.The trial window starts now. The shopper gets a reminder before it ends.
At home · in front of their own mirror
Slip Dress · S✓ FitsPerfect through the waist.
Slip Dress · M✕ Too looseGapes at the back.
Utility Pant · 10✓ Love itSofter than it looked online.
At home · your branded portal
Your Try at Home orderDecided in 31 hours
Slip Midi Dress · S$289.95Keep
Slip Midi Dress · M$289.95Return
Relaxed Utility Pant · 10$249.95Keep
Charged for keeps$539.90
Hold released instantly$289.95
Where the decision is made
Charged$0.00
On hold$0.00
Illustrative example order
In their words
What brands say after launch
Conversion
“We've seen an increase in both conversions and order value, with Mirra making it easier for customers to shop confidently online.”
Figur
New customers
“Mirra's home try-on has given new customers peace of mind, allowing them to experience our pieces firsthand before making their first purchase.”
Megan Salmon
Customer confidence
“Giving customers the opportunity to try our pieces at home has helped build confidence in finding the right fit before purchasing.”
Marvell Lane
Innovation
“Mirra has redefined the way we sell sunglasses online, giving customers the freedom to try different styles before deciding what works for them.”
CHILDE
Acquisition
“Mirra has been a great addition to our business, helping us acquire first-time buyers while achieving a 100% success rate of pairs kept so far.”
The Nowhere Nation
Customer experience
“Allowing customers to try jeans at home before committing has made finding the perfect fit easier and created a more confident shopping experience.”
Peachay
Revenue
“Since introducing Mirra, we've seen a direct improvement in order frequency and average order value, creating more opportunities to convert customers.”
VIEUX
Service
“The Mirra team has been incredibly responsive and supportive, ensuring everything runs perfectly from both a customer and operations perspective.”
Sacha Drake
AOV
“Our average order value for Mirra orders is 44% higher than standard orders, demonstrating the value of giving customers more flexibility when shopping.”
IDA+S
Service
“The customer service has been top tier, with the Mirra team making the entire experience seamless and providing support whenever we've needed it.”
Calily Bridal
The impact
When confidence closes the sale, brands stop paying for it with discounts.
Measured across 100+ fashion, swim, footwear and accessories brands using Try with Mirra.
+68%
First-time buyer conversion
New customers convert when the risk of a wrong size or a disappointing fabric disappears.
+67%
Median order value
Measured after returns. Shoppers try more pieces then keep more than one.
−87%
Discount reliance
Confidence does the job promotions used to do. Full price holds.
~90%
Decide within 36 hours
Keep or return decisions are fast. Returned stock is back on sale sooner.
Case studies
Every category has its own fitting room question. Here is what happens when it gets answered.
Silk womenswear
Silk Laundry made a $300 silk slip feel as easy to buy online as it is in store.
Drape and quality can't be judged from photos. Try with Mirra gets a hesitant shopper to the moment the fabric sells itself.
“I loved being able to try the new arrivals at home and take my time deciding what to keep.”Sarah M., Silk Laundry customerRead the Silk Laundry story
+50%Average order value vs non-Mirra orders, after returns
Repeat purchase rate
Mirra35.1%
Standard24.9%
71% of repeat orders then go through standard checkout. Try at Home earns the trust. Full-price repeat buying follows.
DenimNeuw Denim
“Fit changes by wash.”
+44%AOV vs standard orders, after returns
Repeat purchase rate
Mirra20.5%
Standard5.4%
−82% discount reliance across a full catalogue on Shopify Plus.
Read case study →
SwimwearKotomi
“Will this cut give me the coverage I want?”
92%of Try with Mirra customers are first-time buyers
Days to next order lower is better
Mirra6
Standard33
Repeat purchase rate 22.2% vs 6.6% for standard customers.
Read case study →
FootwearLMS
“Width, arch, comfort. I can't tell from a photo.”
2.35×more likely to purchase again
Repeat purchase rate
Mirra12.0%
Standard5.1%
89% of completed Mirra orders from first-time customers. −39% discount reliance.
Read case study →
OccasionwearSacha Drake
“I need it to be right for the event.”
+62%AOV vs regular orders, after returns
Customers who place a second order
Mirra1.66×
Standard1.00×
“It's rare to find a solution that enhances conversion, customer trust and brand experience all at once.”
Read case study →
DenimPeachay
“Jeans never fit my waist and my hips.”
$0.41average discount per order, vs $11.39 standard
Repeat purchase rate
Mirra36.8%
Standard21.4%
“Mirra isn't just another app, it's part of how we sell denim.” Peachay
Read case study →
ShapewearFigur
“Will it work under this dress?”
93%of completed Mirra orders from first-time customers
Days to next purchase lower is better
Mirra9
Standard47
Repeat purchase rate 18.5% vs 10.1% for non-Mirra customers.
Read case study →What Mirra is
Conversion infrastructure for the moment customers hesitate.
Buy now, pay later
BNPL changes how customers pay. Mirra changes when they decide. Nothing is financed. Customers pay in full for what they keep.
A returns portal
Returns portals manage what comes back. Mirra improves what stays. Keep, return and exchange still run through one branded portal.
A discount
Full price holds because confidence does the work. Brands stop competing on price to win a first order.
Controlled rollout
Start small. Prove it with your own numbers. Then scale.
Shopify-native and API-first. No lock-in contracts. Mirra is built to earn its place through performance.
01
Segment
Launch to VIPs, loyalty members, a market or a single campaign URL.
02
Validate
Compare conversion, AOV after returns and repeat rate against standard orders.
03
Scale
Open more collections, countries and customer groups once the numbers hold.
Product-level eligibilityMarket-by-market launchCustomer segment targetingTiered item limits for loyalty membersStaged theme deploymentReal-time performance reporting
Give your customers a fitting room. Keep the sale.
See Home Try-On running on your catalogue. We'll model the lift on your own conversion, AOV and return data.
