Features
Built for Impact. Powered by Insight.
A feature-rich platform built to turn hesitation into high-converting customer moments.
.webp)
A full-scale platform designed to grow with your brand
Performance Optimised
Built to integrate seamlessly with your existing tech stack, with no disruption to your current workflows, fulfilment or order management.
User Experience
Designed for ease on both sides. An intuitive customer experience paired with a streamlined backend makes management, automation and scaling effortless.
Built Around You
Fully customisable to match your brand. From look and feel to customer touchpoints, Mirra integrates as a natural extension of your ordering experience.
With Mirra you're launching a growth strategy.
Built for brands who want more than plug-and-play. Mirra is a flexible, scalable platform designed to grow with your brand and support high-performing Try Before You Buy experiences.
Customisable Features
Designed Around Your Branding
Customise the look, feel and function of Try Before You Buy to match your brand perfectly.
Configurable Settings
Designed with an intuitive experience users love.
Tailor the Try Before You Buy experience to suit your brand and strategy.
Targeted Access
Control who gets to Try Before They Buy.
Roll it out to VIPs only, create exclusive access via a unique TBYB link, or limit it by product, collection, customer group, or country.
Analytics
Unlock sustainable growth and powerful results
Leverage the Mirra Analytics Dashboard to optimise performance and convert smarter.
Client feedback in their words
With a 5/5 rating on the Shopify App Store, our results speak for themselves. Trusted by brands and proven in performance.
.webp)
"It’s a great platform and the process is seamless for both brand and customers. It has definitely increased confidence in shopping and we have already seen a significant increase in AOV."
AM EYEWEAR
Premium Eyewear
.webp)
“Our AOV for TWM orders is 44% more than non TWM orders. Wow. I knew as a new brand that the TBYB would be super helpful for conversions but this is next level. Also, why don't other app have these kinds of metrics? TWM analytics leads with ROI. ”
IDA+S
Fashion
.webp)
“Shoes are notoriously tricky to purchase online so "Mirra" has been a great addition to our online store as a luxury footwear boutique with a higher price point. The service has helped us acquire many first-time buyers and our success rate of pairs kept by them so far has been 100%!”
NOWHERE NATION
Luxury Footwear
%20(1).webp)
“The Mirra, home try on system has given new customers peace of mind when trying our brand for the first time, our send back rate has been really small so we do recommend this app to capture new customers. I cannot recommend this app enough!”
MEGAN SALMON
Eventwear
Mirra moves the purchase decision to after the at-home trial
Buy Now Pay Later changes how customers pay. Mirra changes when they decide.
Instead of committing at checkout, customers try products at home first and only pay for what they keep. There’s no debt, no repayment cycle, and no pressure to purchase before confidence is built.
Returns portals manage what comes back. Mirra improves what stays.
By shifting the purchase decision to after the trial, customers make more considered choices. Brands see higher kept order value, faster decisions and fewer unnecessary returns entering the system.
Mirra moves the purchase decision from checkout to after a home trial.
By removing risk at checkout and letting shoppers experience products in real life first, Mirra creates trust, lifts first-time conversion, and drives sustainable growth without relying on discounts or friction-heavy fixes.
Faster decisions and faster stock movement
Most shoppers decide within 24 hours and returns cycle in 6 to 9 days. Customers can try online and return in-store with ease while your inventory stays unified across every channel.
Get StartedReal results from real brands
Swimwear
Swimwear is one of the hardest categories to buy online and Form & Fold wanted to remove sizing hesitation and build confidence at checkout. With Try Before You Buy, customers can try multiple sizes and styles at home with no upfront payment, explore freely and only pay for the pieces they love and keep.
Form & Fold
formandfold.com
4
0
9
4
3
7
8
6
4
9
7
4
3
2
7
8
0
4
2
0
%
Uplift in AOV
Unlocking higher AOV through post-trial kept-order value, measured against traditional purchase AOV.
4
0
9
4
3
7
8
6
4
6
8
4
3
2
7
8
0
4
2
0
%
First-time Customers
Increasing first-time customer conversion by removing risk at checkout.
Proven Results in Skincare & Beauty
Skincare
Skincare can be difficult to buy online and Jurlique wanted to remove first-time hesitation and build confidence when purchasing full-size products. With Try Before You Buy, customers can experience the product at home before committing, explore the formula on their own skin and only pay once they feel confident it’s right for them.
Jurlique
jurlique.com.au
4
0
9
4
3
7
8
6
4
5
1
4
3
2
7
8
0
4
2
0
%
First-time Customers
Increasing first-time customer conversion by removing risk at checkout.
4
0
9
4
3
7
8
6
4
9
5
4
3
2
7
8
0
4
2
0
%
Purchase versus Return
For skincare, over 95% of Try Before You Buy orders result in purchase, with minimal items returned.
.webp)
Questions?
Here are the details
How does Mirra increase conversion and AOV?
Mirra removes financial risk at checkout.
With $0 paid upfront, customers are far more likely to place the order without needing discount codes to push them over the line.
• Risk-free checkout increases conversion
• Customers add more items when there’s no upfront cost
• Higher confidence leads to larger baskets and higher AOV
With $0 paid upfront, customers are far more likely to place the order without needing discount codes to push them over the line.
• Risk-free checkout increases conversion
• Customers add more items when there’s no upfront cost
• Higher confidence leads to larger baskets and higher AOV
Does Mirra increase returns?
No. It changes how returns happen.
Customers may return items from their first order, but they’re far more likely to get it right in one delivery. This means:
• Fewer back-and-forth exchanges and shipments
• Shorter return cycles (e.g. 3 day return windows)
• Faster stock rotation
Overall the process is more convenient for the customer and more operationally efficient for merchants
Customers may return items from their first order, but they’re far more likely to get it right in one delivery. This means:
• Fewer back-and-forth exchanges and shipments
• Shorter return cycles (e.g. 3 day return windows)
• Faster stock rotation
Overall the process is more convenient for the customer and more operationally efficient for merchants
What happens if an item is damaged or worn?
Your existing process still applies.
The full order value is authorised on the customer’s card.
• If an item is damaged or worn outside your policy, you still have the option to charge the card
• Your brand rules and eligibility criteria do not change
• The authorisation allows you to take action if needed, in line with your policy
The full order value is authorised on the customer’s card.
• If an item is damaged or worn outside your policy, you still have the option to charge the card
• Your brand rules and eligibility criteria do not change
• The authorisation allows you to take action if needed, in line with your policy
Can I customise how Mirra works?
Yes. Mirra is designed to be flexible.
You can customise:
• Trial length and eligibility, including customer segmentation by group or country
• Which products Mirra is available on
• How Mirra is presented on your site, including messaging and placement
This allows Mirra to align with your brand guidelines and be configured to support your commercial goals.
You can customise:
• Trial length and eligibility, including customer segmentation by group or country
• Which products Mirra is available on
• How Mirra is presented on your site, including messaging and placement
This allows Mirra to align with your brand guidelines and be configured to support your commercial goals.
How is Mirra different to my returns policy?
Returns policies manage what happens after a disappointing purchase. Mirra drives better decisions upfront.
By removing risk at checkout, Mirra converts hesitant browsers into high-intent shoppers who:
• Convert and place the order with confidence
• Add more items to their cart
• Try everything properly at home and confirm what they keep
When customers order more, they typically keep more, resulting in bigger baskets and higher AOV.
At the same time, Mirra streamlines returns by reducing repeat exchanges and optimising return cycles, creating operational efficiencies for your business.
It flips returns from a negative experience into a positive, high-intent try-on moment.
By removing risk at checkout, Mirra converts hesitant browsers into high-intent shoppers who:
• Convert and place the order with confidence
• Add more items to their cart
• Try everything properly at home and confirm what they keep
When customers order more, they typically keep more, resulting in bigger baskets and higher AOV.
At the same time, Mirra streamlines returns by reducing repeat exchanges and optimising return cycles, creating operational efficiencies for your business.
It flips returns from a negative experience into a positive, high-intent try-on moment.
© 2025 All rights reserved, Mirra Ventures