Unveiling Unprecedented Sales Surge and Elevated Average Order Value with Our Try Before You Buy Solution for E-commerce
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Founded in 2003, AM Eyewear has established itself as Australia's longest running fashion eyewear brand, known for its innovative designs and commitment to quality and sustainability. With a focus on customer-centric experiences, AM Eyewear continues to push the boundaries of online retail.
AM Eyewear's partnership with Try with Mirra, the leading online 'try before you buy' service, brought a remarkable success to AM Eyewear's sales figures. This new method boosted the average order value (AOV) for try orders by a significant 42%, reaching $332.14, compared to the regular purchase AOV of $233.22.
Impressively, 95% of these orders were from new customers.
Explore the exclusive range from AM Eyewear here ameyewear.com
With the rise of online shopping, particularly in the fashion sector, this model has become a cornerstone strategy for enhancing the customer experience. For AM Eyewear, it means not just offering products but an experience tailored to the discerning online consumer. This strategy caters to the Australian market's demand for convenience and assurance when purchasing fashion eyewear online.
For those interested in exploring Try Before You Buy for your online store, you can learn more here.
eyewear
Despite offering top-quality eyewear, the brand struggled to stand out and compete online with larger competitors. Their primary challenge was to find a distinctive feature that could give them an edge in the digital marketplace.
The business decided to integrate Try With Mirra as a key feature of their online store. They focused on promoting this new service in their online marketing and advertisements, highlighting it as a unique offering that sets them apart from larger competitors.
A remarkable increase in conversions since implementing Try With Mirra
Average Order Value (AOV) for Try With Mirra orders up to 94% higher compared to traditional buy orders.
Significant enhancement in market presence and brand recognition.
eyewear
The brand faced low conversion rates and high return rates from new online customers, leading to a gap between online and in-store performance. Their key challenge was to enhance the online shopping experience to match their in-store success.
After being referred by another successful brand, they integrated Try with Mirra into their online store. This solution required minimal additional work and promised an improved customer experience. The integration was seamless, aligning perfectly with their existing warehouse and business systems.
A 100% increase in Average Order Value (AOV) for purchases using Try With Mirra compared to regular online purchases.
Customers appreciated the convenience and confidence provided by the Try with Mirra feature, leading to more exploratory shopping and reduced return rates.
Customers buy more when they can try in store, now Try Before you Buy with Mirra allows you to unlock a world of hassle-free shopping. Your customers can now shop online and try products in the comfort of their homes and fall in love with your brand again and again.
Exploring New Trends, Marketing Strategies, and the Impact of 'Try Before You Buy' on Your Online Store"