CASE STUDIES

How fashion brands grow with Mirra

Real stories from fashion brands using Try with Mirra, Concierge and Analytics to increase customer confidence, grow average order value and create stronger repeat purchasing.

FEATURED CASE STUDY

Silk Laundry makes premium silk feel as good online as it does in person

See how Try with Mirra removes the guesswork from buying silk online, lifting average order value (after returns) and bringing customers back with greater confidence.

The in-hand experience is where Silk Laundry’s quality actually speaks for itself. Try with Mirra is what gets a hesitant customer to that moment.
Average order value, vs standard orders

Average order value

+50%

vs standard orders

measured after returns

Repeat purchase rate, vs 24.9% for non-Mirra

Repeat purchase rate

35.1%

vs 24.9% for non-Mirra

Mirra customers are more likely to come back

Repeat orders, Buy directly next time

Repeat orders

71%

Buy directly next time

23% try at home again

Silk Laundry model in a floral silk dress with sunglasses, holding a green stem

More stories

Additional case studies

Neuw Denim models in premium denim across urban settings

Neuw Denim

Premium denim and contemporary denimwear.

Denim lives or dies on fit. Neuw turns its hardest sizing category into its strongest conversion story.

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Sacha Drake women’s occasion and formalwear campaign photography

Sacha Drake

Women’s occasionwear and eventwear.

An occasion piece leaves no room for a wrong call. Sacha Drake gives customers the certainty to buy it right, the first time.

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LMS metallic silver cowboy boots worn with a dark speckled skirt

LMS

Women’s footwear and accessories.

Shoe sizing rarely means the same thing twice. Try at Home lets customers settle that question before the box is ever opened for good.

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Figur models wearing black and nude shapewear

Figur

Premium shapewear.

The right fit is the entire product. Figur replaces the guesswork of a size chart with the certainty of trying it on.

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Two Peachay models in matching dark-wash high-waisted jeans against a pink backdrop

Peachay

Women’s premium denim.

No two bodies sit in denim the same way. Peachay turns that variability into a customer’s favourite pair, not a return.

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Kotomi model in a black one-piece swimsuit on the beach

Kotomi

Women’s swimwear.

Few categories are harder to buy sight unseen. Kotomi gives customers the confidence to commit before checkout, not after.

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Silk Laundry model in a floral silk dress with sunglasses

Silk Laundry

Elevated everyday essentials, silk and natural fibre womenswear.

Silk photographs one way and wears another. Try at Home is what gets a hesitant customer to the moment the quality speaks for itself.

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Create more confident first purchases

See how Try with Mirra, Concierge and Analytics help fashion brands create customers who purchase with confidence.