SILK LAUNDRY
53%AOV increase
COMPLETED MIRRA ORDER VS REGULAR ORDER
Customers explored delicate silk separates, layering pieces and elevated wardrobe staples with greater confidence at home.
Case studies
The Commercial Impact ofCustomer Confidence
Measured after returns, these brands saw stronger purchasing behaviour, higher kept revenue and increased customer confidence through Try Before You Buy.
SACHA DRAKE
52%AOV increase
COMPLETED MIRRA ORDER VS REGULAR ORDER
Tailored eventwear and occasion dressing saw stronger multi-item purchasing behaviour through home trial.
IDA+S
56%AOV increase
COMPLETED MIRRA ORDER VS REGULAR ORDER
Customers engaged more confidently across the brand’s premium everyday lifestyle and wardrobe essentials range.
SHARKSKIN
91%AOV increase
COMPLETED MIRRA ORDER VS REGULAR ORDER
Technical wetsuits and performance-focused fit categories benefited from the confidence of trying before purchasing.
Brand reviews
“It's a great platform and the process is seamless for both brand and customers. It has definitely increased confidence in shopping and we have already seen a significant increase in AOV.”
AM EYEWEAR
“Our AOV for TWM orders is 44% more than non TWM orders. Wow. I knew as a new brand that the TBYB would be super helpful for conversions but this is next level. Also, why don't other apps have these kinds of metrics? TWM Analytics leads with ROI.”
IDA+S
“Our AOV for TWM orders is 44% more than non TWM orders. Wow. I knew as a new brand that the TBYB would be super helpful for conversions but this is next level.”
NOWHERE NATION
“The Mirra home try-on system has given new customers peace of mind when trying our brand for the first time. Our send-back rate has been really small so we do recommend this app to capture new customers. I cannot recommend this app enough!”
MEGAN SALMON
“It's rare to find a solution that enhances conversion, customer trust and brand experience all at once. Mirra delivers on all three.”
“We have been using Mirra for about a month now and so far it's been great. Our customers who have used the service have liked it, and we are now looking to roll it out to more customers.”
MARVELL LANE
“The Try Before You Buy app has been a game changer for us. It has opened up orders where customers were initially unsure, converting them into sales. Both conversions and order value have increased.”
FIGUR CO
“We implemented Try with Mirra last week and we are off to a great start. It's clearly getting new customers over the line with 82% of orders coming from new customers. TWM orders also have a higher AOV.”
ALEXANDRA
“It's a great platform and the process is seamless for both brand and customers. It has definitely increased confidence in shopping and we have already seen a significant increase in AOV.”
AM EYEWEAR
“Our AOV for TWM orders is 44% more than non TWM orders. Wow. I knew as a new brand that the TBYB would be super helpful for conversions but this is next level. Also, why don't other apps have these kinds of metrics? TWM Analytics leads with ROI.”
IDA+S
“Our AOV for TWM orders is 44% more than non TWM orders. Wow. I knew as a new brand that the TBYB would be super helpful for conversions but this is next level.”
NOWHERE NATION
“The Mirra home try-on system has given new customers peace of mind when trying our brand for the first time. Our send-back rate has been really small so we do recommend this app to capture new customers. I cannot recommend this app enough!”
MEGAN SALMON
“It's rare to find a solution that enhances conversion, customer trust and brand experience all at once. Mirra delivers on all three.”
“We have been using Mirra for about a month now and so far it's been great. Our customers who have used the service have liked it, and we are now looking to roll it out to more customers.”
MARVELL LANE
“The Try Before You Buy app has been a game changer for us. It has opened up orders where customers were initially unsure, converting them into sales. Both conversions and order value have increased.”
FIGUR CO
“We implemented Try with Mirra last week and we are off to a great start. It's clearly getting new customers over the line with 82% of orders coming from new customers. TWM orders also have a higher AOV.”
ALEXANDRA
RESULTS
The impact behind the experience
+1%
first-time conversion
Lift in new customer conversion rates by removing hesitation at the point of purchase.
+1%
AOV after returns
Median order value lift measured after returns, with stronger keep behavior from first-time shoppers.
-1%
discount reliance
When confidence does the work of conversion, brands stop competing on price.
1h
average decision window
90% of shoppers finalise keep or return within 36 hours of delivery.
The Loyalty Effect
Mirra customers don't just convert. They come back, spend more, and become your highest-value customers
The first order is only the beginning. Customers who start with Mirra are significantly more likely to return, place additional orders and buy with confidence.
Sharkskin
Technical Swimwear & Performance Apparel
0.00xRepeat Purchase Rate
34.7% of Mirra customers placed a second order
In a category where customers rarely return, Mirra customers came back at nearly three times the rate of everyone else.
White & Co
Lifestyle Fashion & Everyday Essentials
0.00xRepeat Purchase Rate
50.3% of Mirra customers placed a second order
More customers coming back. More orders per customer. And the majority returning as normal shoppers.
Kabana
Contemporary Resort & Holiday Wear
0.00xRepeat Purchase Rate
49.1% of Mirra customers placed a second order
Kabana already had strong customer loyalty. Mirra made it stronger.
Sacha Drake
Women's Occasion & Formalwear
0.00xRepeat Purchase Rate
36.6% of Mirra customers placed a second order
Customers who tried with Mirra came back more often and returned as confident, independent buyers.
Case studies
The brands redefining customer confidence are scaling faster
From premium fashion labels to performance-led categories, Mirra helps brands increase AOV, improve conversion behaviour and build stronger customer confidence after checkout.
See how leading commerce brands are increasing kept revenue with Mirra.