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Phygital retail is reshaping the future of retail and Ecommerce.


April 4, 2024

The Rise of Phygital Retail: Blending Physical and Digital Shopping Experiences

Phygital retail, a term blending physical and digital shopping experiences, is reshaping the future of retail and eCommerce. This innovative approach offers seamless integration of online and in-store experiences, creating new opportunities to engage customers deeply. As the retail landscape evolves, businesses must adapt to meet customer expectations for smooth interactions with brands at their convenience, whether online or in-store.

Embracing the Phygital Approach

The resurgence of in-person shopping has prompted companies to create physical locations that mimic popular online features. This trend underscores the financial benefits of merging physical and digital channels to provide exceptional shopping experiences. By integrating click-to-buy and touch-and-feel elements, organizations can optimize revenue growth and customer satisfaction, making digital retail a profitable choice.

Incorporating Try with Mirra: A Case Study

One such example of successful phygital retail integration is the incorporation of the Try with Mirra “try before you buy” Shopify app. This app enables eCommerce fashion brands to offer a free home try-on option for customers, enhancing the overall shopping experience. Try with Mirra’s app seamlessly integrates with Shopify, allowing brands to provide a convenient and risk-free way for customers to try out products before making a purchase. This not only builds trust and confidence but also increases the likelihood of more items being purchased, improving customer satisfaction and loyalty.

Bridging the Gap Between Digital and Physical Realms

Phygital retail serves as a bridge between the digital and physical realms, integrating the best elements of both to create a hybrid strategy. This approach allows customers to seamlessly transition between digital and physical environments, enhancing their overall shopping experience. Strategies such as seamless click-and-collect, real-time in-store stock levels, and immersive storefronts contribute to the success of phygital retail.

Strategies for Success in Phygital Retail

To succeed in phygital retail, businesses must offer customers a variety of shopping options. For example, implementing buy online, pick up in-store (BOPIS) or curbside pickup options can increase convenience and boost sales. Additionally, creating immersive and interactive in-store experiences using technologies like augmented reality (AR) can enhance customer engagement and drive sales.


In conclusion, phygital retail is the future of retail and eCommerce, offering a seamless and personalized shopping experience that combines the best of both worlds. By embracing phygital strategies and integrating innovative technologies, retailers can drive sales, enhance customer satisfaction, and stay ahead of the competition in an increasingly digital world.