Turning Browsers into Buyers
If you want to boost profitability and increase average order value without sacrificing customer experience, Try Before You Buy (TBYB) offers a proven strategy for e-commerce brands.
Why AOV Matters More Than Ever
In a climate where acquisition costs are climbing, getting more value out of each transaction is essential. A higher average order value (AOV) means more revenue per customer and a better return on ad spend (ROAS).
Yet, convincing customers to add just one more item often requires more than upselling pop-ups or bundles. It requires confidence.
The Psychology Behind Bigger Orders
Shoppers hesitate to commit to higher-priced carts due to risk: What if it doesn’t fit? What if they don’t like it? What if they change their mind?
TBYB removes that risk, empowering customers to:
- Order multiple sizes or styles
- Explore new items without pressure
- Focus on trying, not just buying
When shoppers know they can send back what doesn’t work, they’re more likely to order more up front.
How Try with Mirra Drives Higher AOV
Try with Mirra enables fashion and lifestyle brands to offer a seamless home try-on experience. Customers select the items they want, try them for 4 days, and only pay for what they keep.
Here’s how that boosts AOV:
- Customers order more items per transaction
- Fewer carts are split into multiple smaller purchases
- Brands gain valuable insights into browsing vs. keeping patterns
On average, brands using Try with Mirra see a meaningful uplift in AOV, simply because shoppers feel more confident exploring their options.
Preserve Brand Value Without Pressure Tactics
Discounts can temporarily raise AOV, but at a cost to your brand and margin. TBYB offers an experience-first strategy that makes customers want to spend more because it feels low-risk and empowering.
When you let shoppers try before they buy, they become more engaged, loyal, and willing to spend.
Final Word: From Browsing to Buying and Spending More
If your goal is to increase average order value, the answer isn’t always a bigger sale. It’s a better experience.
TBYB helps you transform intent into action and consideration into a confident purchase. With Try with Mirra, you don’t just boost AOV, you strengthen customer trust and improve the path to purchase.
