Figur Case Study

Figur: Helping Customers Choose Shapewear with Confidence

Figur | Premium Shapewear

Shapewear is deeply personal. Figur uses Try Before You Buy with Try with Mirra so customers can experience fit, comfort and compression at home with their own wardrobe before they commit.

Try Before You buy has been a game changer for us. It has opened up orders where customers were initially unsure, converting them into sales. Both conversions and order value have increased.
The team has been incredible and supportive throughout our onboarding process, providing help every step of the way.

Five Figur models wearing black and nude shapewear, showing fit across different body types — Because shapewear is deeply personal

The challenge

Why shapewear is different

Choosing shapewear isn't simply about selecting a size. It's about finding the level of support that feels right for each individual.

Some customers want a firm, sculpting fit that offers maximum compression. Others prefer a softer feel that smooths the body while allowing more freedom to move. Neither is right or wrong. It's entirely personal.

Every body shape is different, every garment sits differently and the outfit being worn over the shapewear is just as important as the shapewear itself.

Customers aren't just asking, “Will this fit?” They're asking:

Will it feel comfortable enough to wear all day?
Does it create the silhouette I'm looking for?
Will it work under this dress, these trousers or this fabric?
Is this the level of support I actually want?

Those questions are difficult to answer from a product page alone.

The solution

Bringing the fitting room home

Figur offers Try Before You Buy with Try with Mirra, allowing customers to experience shapewear where it matters most: at home with their own wardrobe.

Rather than relying on size charts or guessing which compression level will suit them, customers can try different styles, sizes and support levels before making a decision.

They can wear each garment beneath the outfits they already own, compare silhouettes, understand how each piece moves and confidently decide which option best suits their body and personal preference.

For a category built around confidence and comfort, Try Before You Buy transforms online shopping into a much more personal experience.

The results

Measured outcomes from completed Try at Home orders

9 days

Days to next purchase

Compared with

47 days

for non-Mirra customers

18.5%

Repeat purchase rate

Compared with

10.1%

for non-Mirra customers

93%

First-time customers

New customers purchasing with confidence through risk-free trial.

Why this matters

Why this matters for shapewear

A fitting room experience, in the comfort of home

Shapewear isn't just about size. It's about finding the level of comfort, support and silhouette that feels right for each individual.

Try Before You Buy gives customers the freedom to compare styles under the clothes they already own, experience how each garment feels when sitting or moving and choose with confidence from the comfort of home.

With most Try with Mirra orders completed within 36 hours, returned items quickly re-enter inventory while customers enjoy a more considered shopping experience.

Figur model wearing nude-toned shapewear bra and high-waisted shorts against a white studio backdrop

Merchant setup

How Figur runs Mirra

Platform

Shopify

Built natively for Shopify, creating a seamless Try Before You Buy experience from product page to checkout.

Premium Shapewear

Where the perfect fit depends on comfort, confidence and personal preference.

Mirra Product

Try with Mirra

Customers compare styles and compression at home before completing their purchase.

Confidence is personal. So is finding the right fit.

Give customers the freedom to experience comfort, support and silhouette before they commit.

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