Reassurance before purchase
A customer browses, doubts, leaves. No stylist, no second opinion.
$29
Average loss per new customer on the first order
STYLING ASSISTANCE
Mirra Concierge
Styling and fit help at the moment it matters most.
Concierge brings your brand’s styling expertise into the customer journey at the point of hesitation on the product page, in the customer portal and in store so shoppers decide with confidence.
- Virtual styling calls
- In-boutique appointments
- Styling videos and notes
Styling help at the
moment of hesitation
THE PROBLEM
Hesitation costs you, everywhere
Specialised advice after delivery
An order arrives, the doubt arrives with it and the sale becomes a return.
30%
Average return rate in ecommerce
Proactive support that captures online-to-store sales
Your online store sends people to your boutiques, but you cannot see or attribute a single one of those sales.
36 hrs
Window to influence the keep or return decision
Three expensive moments, all of them unsupported today.
A STYLING HELP LAYER BUILT INTO THE ORDER EXPERIENCE
What Mirra Concierge is
Concierge reaches the customer inside the Mirra portal, right where the decision is made. It brings your brand’s styling expertise to the exact moment a customer is deciding what to keep.
High touch
Virtual Styling Call
A live session with your stylist. Personal, human and ideal for high-value orders and your most considered customers.
In-person
In-Boutique Appointment
A booked styling appointment at their nearest store. In-person expertise for customers who want the full experience before they decide.
Effortless
Styling Video
A short video on how to wear, style and size the pieces. Produced once, reused across every order.
Scalable
Styling Notes
Tailored notes on fit, pairings and care with prompts to complete the look or exchange for a better fit.
WHERE IT SHOWS UP
Concierge meets your customer in three places
Start with the product page alone, no Try at Home or Returns setup needed, and layer in the rest of Mirra as you grow.
Add to cart
Need help styling these?
Book a styling call, watch a video or read tailored notes right here before you decide.
01
On the product page
Before they buy. The Concierge CTA invites them to get styling help or book an appointment.
Try at Home
Your trial - 3 items
Item 2Keep $280
Not sure? Get styling help now.
02
In the order portal
After they buy, or during a Try at Home trial. Help at the keep or return moment.
Styling appointment
Thu 10:30am - Store #04
Nearest boutique, mapped to booking
Confirm booking
03
In your store
A booked in-boutique appointment, with the sale tracked back to the booking.
THE PRODUCT PAGE
Concierge meets your customer before they buy
Next to the buy options, a single Concierge button invites the customer to get help before they commit. You catch the hesitation at the top of the funnel, not just after the sale.
- Concierge CTA beside purchase options
- Modal with call, video, notes and boutique booking
- Captures hesitation before checkout
Product
Tailored Wool Coat
$480 · Size guide available
Need help styling these?
Concierge
How can we help?
Personal styling, on us
- Book a styling appointment
- Watch the styling video
- Styling tips on how-to-wear
- Live chat with a stylist
- In-boutique, 1:1 with a stylist
Try at Home
Your trial - 3 items
- Item 1Keep $280
- Item 2Keep $160
- Item 3Return $240
Need help styling these?
Book a styling call, watch a video or read tailored notes right here before you decide.
THE ORDER PORTAL - TRY AT HOME
Help during the trial,when intent is highest
With Try with Mirra, the customer already has the pieces at home and is actively deciding what to keep. Concierge sits right there in the trial, turning a maybe into a keep.
- Guides styling while the customer still has the items in hand
- Nudges keep over return, exchange over walk-away
- Surfaces complete-the-look opportunities before the trial closes
THE ORDER PORTAL - REGULAR ORDERS
Help post-purchase,before a return is chosen
With Mirra Returns, Concierge steps in during the post-purchase and returns flow. The moment a customer reaches for a return, you get one more chance to keep the sale.
- Offers styling help before the return path completes
- Steers the outcome toward keep, exchange or store credit over a refund
- Recovers revenue that a standard returns tool would simply process away
Mirra Returns
Order #4821 - 2 items
- Item 1Return selected
- Item 2Keep $280
Not sure? Get styling help now.
A stylist can help you find the right fit, pair it differently, or find a better alternative.
Concierge
Book a styling appointment
What brings you in?
Building a capsule wardrobeDressing for an occasionRefreshing for the seasonStyling this coat
Select a boutique
Chapel StreetPaddingtonJames StreetClaremont
Select a time
10:00 AM11:00 AM12:00 PM2:30 PM
IN-BOUTIQUE APPOINTMENTS
Bring them into yourboutique
For brands with stores, Concierge turns an online browse into a booked in-person appointment. The customer finds their closest boutique, picks a time, then walks in to a stylist who is ready for them.
- Nearest-store booking, chosen automatically by location
- Transform online interest into in-store purchases
- A premium human experience your website cannot match
THE REVENUE YOU HAVE BEEN MISSING
We track the revenue, even in store
The online-to-offline sale, finally attributed.
When a customer books through Concierge, visits your store and buys, Mirra ties that sale back to the booking. The revenue your online presence drives in store is no longer invisible.
01
Online Browse
Connect browse to booking
02
Store Visit
Walk in, buy and try
03
Attributed Revenue
Tracked automatically
- Connect an online browse to an in-store purchase
- Attribute offline revenue to the channel that created it
- Prove the full return on your digital storefront, online and in store
CUSTOMER JOURNEY
One seamless experience, from the shelf to the store
How it works for the brand and customer.
Meets Concierge
On the product page or in the order portal
Chooses support
Call, boutique, video or styling notes
Receives guidance
Tailored to the pieces they are considering
Purchases
Online or in store, with confidence
Outcome tracked
Every sale attributed back to Mirra
THE IMPACT
What Concierge does for your brand
Mirra brings your brand’s styling expertise directly into the portal at the point of keep or return. Concierge gives every customer a reason to stay and every order a better chance of closing the way you intended.
A better experience that pays for itself.
More conversions
Help on the product page turns browsers into buyers, catching hesitation before it costs you the sale.
More revenue
Every session ends on a complete-the-look or exchange prompt. Hesitation becomes an opportunity.
Better margin
Exchanges and store credit replace refunds. The revenue stays in the business.
Offline revenue
In-store sales your online store drives, tracked and attributed.
A premium brand
Personal styling raises perceived value and builds real loyalty. Customers who feel looked after don't just keep the order, they come back for the next one too.
BUILT FOR BRAND CONTROL
Fully yours, fully configurable
Turn it on where it matters, keep it off where it does not. Concierge flexes to your brand, not the other way around.
Modes
Run call, in-boutique, video, notes, live support or any mix.
Visibility
The product page, the order portal, or both.
In-store
List boutiques, hours and availability for in-person booking.
Audience
By product, collection, order value or customer group including VIP-only or orders over a threshold.
Look and feel
Fully branded to match your store.
Concierge Settings
- Virtual Styling Call
- In-Store Appointment
- Styling Video
- Styling Notes
- Live chat styling support
- Orders over $200
- VIP customers only
PACKAGING
How you get Concierge
Start with the product page alone, no try at home or returns setup needed, or layer in the rest of Mirra as you grow.
PDP Only
Concierge on yourProduct Page
Works standalone. No trial or returns setup needed. The fastest way in.
Try with Mirra
Concierge on yourTry at Home orders
Help customers during the trial, when intent is highest and the items are already in their hands.
Mirra Returns
Concierge on yourregular orders
Step in during the post-purchase and returns flow. One last chance to turn a return into a keep.
Full Platform
Concierge acrossevery order
Trial and standard, Try at Home and returns, in one connected portal. The complete Concierge experience.
In-boutique plus revenue attribution
Concierge forin-store orders
A premium capability for brands with stores. Book appointments in store and track the sales they drive.
PART OF THE MIRRA PLATFORM
Concierge is one layer of aconnected system
Concierge doesn't sit alone. It runs on the same platform already lifting conversion and cutting discount reliance across the market, and every interaction feeds Mirra's connected system, making your styling help smarter with every order.
+68%
first-time shopper conversion
vs non-Mirra customers
+67%
average order value after returns
vs non-Mirra customers
−87%
discount reliance on Mirra orders
vs non-Mirra customers
1.5×
repeat purchase rate
vs non-Mirra customers
~90%
of keep or return decisions made within 36 hours
These figures are broader Mirra platform results across Try with Mirra brands, not Concierge-specific outcomes.
TURN YOUR NEXT HESITATION INTO A KEEP
Let’s set up your Concierge
Pick the modes that fit your brand. We configure and brand the experience to your store.