The problem
Fashion ecommerce leads retail in cart abandonment
75–82% of carts are abandoned before checkout because customers can't properly experience fit, quality and style before committing.
Bring the fitting room home and convert more online shoppers
Mirra gives customers the confidence to try before they commit, helping brands increase first-time conversion, drive higher-value orders and reduce reliance on discounting.
Trusted by hundreds of premium brands
A PREMIUM TRY AT HOME EXPERIENCE
From hesitation to confident conversion
Fashion ecommerce struggles with uncertainty around fit, quality and personal style. Mirra moves the purchase decision from the screen to the home so shoppers can buy with confidence.
The solution
Mirra moves the purchase decision from the screen to the home
Customers try products at home before deciding what to keep, creating higher conversion, stronger order value and less reliance on discounting.
The result
+68%
First-time buyer conversion
Customers purchase with greater confidence when checkout is not the moment of truth.
+67%
AOV after returns
Shoppers try more items and compare in person before they choose what to keep.
−87%
Discount reliance
Confidence in the experience replaces margin erosion from endless promotions.
A customer journey designed to reduce friction at every stage
Mirra integrates directly into your existing checkout and fulfilment flow without disruption to your operations
Select up to 5 items to try at home.
Step 1
Try at Home, directly from the PDP
Customers can select Try at Home directly on the product page and add multiple items to compare, style and experience in real life.
Not a payment solutionA decision infrastructure
BNPL / PAYMENT SPLITTING
Buy Now Pay Later changes how customers pay. Mirra changes when they decide
RETURN PORTALS
Returns portals manage what comes back. Mirra improves what stays
DISCOUNTS
Mirra moves the purchase decision from the screen to the home
Faster decisions and faster inventory recovery.
Confidence converts better than discounting
Built for your brand
Configurable for your customer experience
Every touchpoint from checkout to customer decision integrates seamlessly into your existing experience.
Fully branded experience
From the Try at Home button to the customer portal and communications, every interaction reflects your brand and not a third-party tool.
Configurable trial settings
Define trial windows, return conditions and eligibility rules by product, collection, or category.
Granular access control
Control rollout by customer group, product, geography, or campaign.
Customer decision portal
A clean, branded interface where customers manage what they keep, return, or exchange.
Shopify-native, API-first
Installs directly into Shopify with no disruption. Flexible for complex builds.
Enterprise onboarding & support
From implementation through to optimisation, Mirra works alongside your team.
OPERATIONAL IMPACT
Faster decisions change inventory economics
When customers trial at home within a defined window, decisions happen faster. And faster decisions compound at scale.
Most brands treat returns as a cost problem. The ones seeing the best results treat them as a signal and build infrastructure that acts on it quickly.
Confidence for the customer. Velocity for the brand
Faster sell-through
Quicker customer decisions mean inventory re-enters stock sooner, improving availability of core sizes.
Reduced markdown exposure
Stronger full-price sell-through as inventory cycles faster and sits less idle waiting on slow return decisions.
More predictable fulfilment
Tighter feedback loops give your ops team cleaner data on what's coming back, and when.
Full-picture return analytics
Return reason data across your entire order mix — not just Try with Mirra — becomes a real product and buying signal.
INTEGRATIONS
Works with your existing stack
Mirra integrates into your existing workflows with no disruption to fulfilment, operations or customer experience.
See all integrations →Shopify
Shopify Plus
Klaviyo
Gorgias
Yotpo
Cin7
NetSuite
ShipStation
Aus Post
Starshipit
Tapcart
Carton Cloud
Indigo8
Apptile
Unleashed
+ more
Remove hesitation
Capture better orders
Give customers a better way to buy and your business a more efficient way to grow.