LMS Case Study

LMS: Turning Shoe-Buying Guesswork Into Confident Purchases

LMS | Women’s Footwear & Accessories

Footwear is one of the hardest categories to buy online. LMS uses Try Before You Buy with Try with Mirra so customers can try up to three pairs at home — and only pay for what they keep.

LMS model in metallic silver cowboy boots and a charcoal coat, crouching against patterned wallpaper

The challenge

Why footwear is different

Footwear is one of the most difficult categories to sell online because confidence can’t be measured from a product page alone.

Unlike apparel, shoe sizing varies significantly between brands and even between styles. Heel height changes how a shoe feels throughout the day, while width, arch support and overall comfort are impossible to judge from images or measurements alone.

A customer may love the look of a shoe but still hesitate because they simply don’t know how it will fit once it’s on their feet.

That uncertainty often leads to abandoned purchases, conservative buying decisions or costly returns from customers who are forced to guess their size rather than know it.

For footwear brands, hesitation isn’t usually about price. It’s about confidence.

The solution

Giving customers confidence before they buy

LMS offers Try Before You Buy with Try with Mirra, allowing customers to select up to three pairs of shoes to try at home before deciding what to keep.

Instead of paying upfront, customers place a payment authorisation hold at checkout and have three days to experience the shoes in their own environment before completing the purchase.

That extra confidence changes how customers shop. Rather than choosing between two sizes or avoiding a style they’re unsure about, shoppers can compare options at home, understand how each pair fits and only purchase once they’re confident in their decision.

For a premium footwear brand, Try Before You Buy transforms uncertainty into confidence.

The results

Measured outcomes from completed Try at Home orders

12.0%

Repeat purchase rate

Compared with

5.1%

for non-Mirra customers · 2.35x

89%

First-time customers

New customers purchasing with confidence through risk-free trial.

39%

Reduction in discount reliance

Customers purchase because they've found the right fit, not because of a promotion.

Why this matters

Why this matters for footwear

Buying shoes online is about far more than choosing a size.

Customers want to know how a shoe feels after a few minutes of wear, whether the shape suits them, how it pairs with their wardrobe and whether it lives up to the quality they expect. Those are decisions that can’t be made from product photos or a size guide alone.

Try Before You Buy brings the fitting room into the customer’s home, giving them the freedom to compare sizes, explore different styles and experience the craftsmanship, comfort and fit before committing to a purchase.

For brands like LMS, this creates a more considered shopping experience. Instead of asking first-time customers to take a leap of faith, it gives them the confidence to discover the right pair in the environment where they’ll actually wear them.

LMS product page showing platform sandals with Add to Cart and Try Before You Buy options powered by Mirra

Merchant setup

How LMS runs Mirra

Platform

Shopify

Built natively for Shopify, creating a seamless Try Before You Buy experience from product page to checkout.

Women’s Footwear & Accessories

Where the right pair depends on sizing, comfort and how each style feels once it's on.

Mirra Product

Try with Mirra

Customers try up to three pairs at home and only pay for what they keep.

See what Try Before You Buy could do for your brand

Whether you’re selling footwear, fashion or accessories, helping customers experience products before they commit builds confidence at every stage of the purchase journey.

Calculate your revenue impact →Book a demo →