mirra

Peachay

Premium denim that fits. A Try Before You Buy experience that gives customers confidence.

Women’s Premium Denim

Designed specifically for women with a smaller waist and fuller hips and thighs, Peachay solves one of denim’s biggest frustrations: finding jeans that fit beautifully without waist gaping.

Using Try with Mirra, customers can confidently try multiple sizes and styles at home before deciding what to keep.

Two Peachay models in matching dark-wash high-waisted jeans against a pink backdrop, showing a flush waist fit from behind

Fit confidence
before they commit

The challenge

Buying premium denim online has always involved compromise.

Women with smaller waists and fuller hips often need to try multiple sizes before finding the right fit. Waist gaping, inconsistent sizing and uncertainty around how denim will feel once worn create hesitation at the point of purchase.

Without the ability to try jeans on first, many customers either buy a single pair with uncertainty or abandon their purchase altogether.

For Peachay, confidence in fit isn’t a nice-to-have. It’s central to the entire brand experience.

The solution

Peachay places Try with Mirra directly alongside the purchase options on every product page, making Try Before You Buy part of the shopping journey from the very beginning.

Customers pay a refundable deposit before receiving their selected items to try at home. Once they’ve found the perfect fit, they simply keep what they love and return the rest.

For a fit-first denim brand, this gives customers the confidence to compare sizes and styles in their own wardrobe, with their own shoes and on their own schedule.

Rather than asking shoppers to take a risk, Peachay removes one of the biggest barriers to purchasing premium denim online.

Results

Measured outcomes from completed Try at Home orders

38 days

time to next order after a Try with Mirra order

Compared with

84 days

for standard online purchases

$0.41

average discount per Try with Mirra order

Compared with

$11.29

for standard online purchases

36.8%

repeat purchase rate

Compared with

21.4%

for customers who didn’t use Try with Mirra

Customers who experienced Try Before You Buy were more likely to return and purchased with greater confidence.

Close-up of Peachay light-wash high-waisted jeans showing a flush fit at the waist and hips

Merchant quote

“Mirra isn’t just another app, it’s part of how we sell denim.”

Peachay treats Try with Mirra as part of the brand experience rather than a plugin. It’s visible throughout the customer journey, from product pages through to email marketing, giving customers confidence long before checkout.

Peachay

Customer journey

The Peachay Try with Mirra experience

  1. 1

    Browse premium denim

    Customers discover jeans designed specifically for smaller waists and fuller hips and thighs.

  2. 2

    Select Try with Mirra

    Choose the Try Before You Buy option directly from the product page.

  3. 3

    Refundable deposit

    A refundable deposit is placed on each selected item before shipping.

  4. 4

    Try at home

    Compare sizes, styles and fits at home with existing wardrobe pieces before making a decision.

  5. 5

    Keep what fits

    Keep the perfect pair and return the rest. Deposits for returned items are refunded in line with the Try Before You Buy process.

Merchant setup

How Peachay runs Mirra

Platform

Shopify

Built natively for Shopify, creating a seamless Try Before You Buy experience from product page to checkout.

Category

Women’s Premium Denim

Where fit confidence depends on finding jeans that work for every curve.

Mirra Product

Try with Mirra

Try Before You Buy

Payment model

Refundable Deposit

Confidence starts with the right fit.

See how Try with Mirra helps fashion brands remove purchase hesitation and give customers the confidence to buy.

Book a demo