Sacha Drake Case Study
Sacha Drake | Women’s Occasion & Formalwear
How Try with Mirra helped occasionwear shoppers explore with confidence — lifting order value and bringing customers back.
Confidence for the
moment that matters
Occasion and formalwear is a category where fit and styling uncertainty carry real weight. A customer is not simply buying a garment. They are buying confidence for a specific moment.
That uncertainty can suppress both order value and the likelihood that a first-time shopper commits to more than one piece.
Sacha Drake offers Try with Mirra directly on its product pages, allowing customers to use its Try at Home service and explore multiple styles before deciding what to keep.
Removing the risk from the first purchase gives shoppers room to explore fits and styles they may not have committed to sight unseen. The Shopify-native experience feels like a natural extension of the Sacha Drake store rather than a bolted-on tool.
Results
+62%
AOV increase
Completed Try with Mirra order vs. regular order
Tailored eventwear and occasion dressing saw stronger multi-item purchasing behaviour through Try at Home.
1.66x
Repeat purchase rate
36.6% of Mirra customers placed a second order
Customers who tried with Mirra came back more often and returned as confident, independent buyers.
Customer quote
“We’ve been using Mirra for our Shopify store and it has completely elevated how our customers shop online. The ability to try multiple styles at home before purchasing has been a game-changer, giving customers the confidence to explore new fits and styles without hesitation.
The app integrates smoothly with Shopify and feels like a natural extension of the store experience. Setup was straightforward, and the Mirra team has been incredibly responsive and supportive, ensuring everything runs perfectly from both a customer and operations perspective.
It’s rare to find a solution that enhances conversion, customer trust, and brand experience all at once. Mirra delivers on all three. Highly recommended for any fashion retailer looking to offer a premium, flexible, and customer-first shopping experience.”
From the product page to keep-or-return — how shoppers buy with confidence.
Select up to 5 items to try at home.
Step 1
Customers can select Try at Home directly on the product page and add multiple items to compare, style and experience in real life.
Merchant setup
Platform
Built natively for Shopify, creating a seamless Try at Home experience from product page to checkout.
Category
Where fit and styling confidence matter most before the event.
Mirra Product
Try at Home
Styling expertise across the product page, customer portal and in-store journey.
See how Try with Mirra can help customers explore more, purchase with confidence and come back again.
