Mirra x Elephant Room Agency
How Try At Home Unlocks Incremental Growth
In a landscape of rising CPCs and declining conversion rates, smart brands are discovering that Try at Home technology doesn’t just improve customer experience, it fundamentally restructures ecommerce unit economics.
Rather than asking customers to commit upfront, Mirra allows them to try products at home and only pay for what they keep. This single shift removes the biggest barrier to conversion in fashion and beauty: ‘purchase uncertainty’ and creates leverage across the entire performance funnel.
Rather than asking customers to commit upfront, Mirra allows them to try products at home and only pay for what they keep. This single shift removes the biggest barrier to conversion in fashion and beauty: ‘purchase uncertainty’ and creates leverage across the entire performance funnel.
The Compounding Cost Crisis
E-commerce
Every e-commerce marketer knows the feeling: you wake up, check your dashboards and watch your cost per acquisition climb while conversion rates drift the other way. It’s not your imagination. And it’s not just your creative.
+47% That’s the average increase in Meta CPCs across fashion and beauty since 2022. Google Shopping CPCs have risen ~38% over the same period.
The traditional response – more spend, tighter targeting, constant creative iteration, is now delivering diminishing returns. The brands winning today aren’t just optimising ads.
They’re restructuring the conversion equation by addressing the core reason customers hesitate to buy online: “What if it doesn’t fit, look right, or meet expectations?”
+47% That’s the average increase in Meta CPCs across fashion and beauty since 2022. Google Shopping CPCs have risen ~38% over the same period.
The traditional response – more spend, tighter targeting, constant creative iteration, is now delivering diminishing returns. The brands winning today aren’t just optimising ads.
They’re restructuring the conversion equation by addressing the core reason customers hesitate to buy online: “What if it doesn’t fit, look right, or meet expectations?”
Meta CPCs
4
0
9
4
3
7
8
6
4
4
7
4
3
2
7
8
0
4
2
0
%
Meta CPC Increase
The average increase in Meta CPCs across fashion and beauty since 2022.
4
0
9
4
3
7
8
6
4
3
8
4
3
2
7
8
0
4
2
0
%
Meta CPC Increase
Google Shopping CPCs have risen ~38% over the same period.
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Understanding the Sensitivity Chain
Performance metrics don’t exist in isolation. Each one compounds into the next, creating either a virtuous cycle of improving economics or a downward spiral of rising costs and eroding margins.
Sensitive Metric 1
Cost Per Click (CPC)
The price you pay to bring a shopper to your site. Rising CPCs mean higher upfront costs before conversion even occurs.
Key influencers
- Creative relevance
- Message clarity
- CTR performance
- Competitive density
Key influencers
- Creative relevance
- Message clarity
- CTR performance
- Competitive density
Sensitive Metric 2
Conversion Rate (CVR)
The percentage of visitors who complete a purchase. CVR is the biggest revenue multiplier in e-commerce; every lift compounds without additional media spend.
Key influencers
- Product confidence
- Fit & style certainty
- Purchase friction
- Trust & reassurance
Key influencers
- Product confidence
- Fit & style certainty
- Purchase friction
- Trust & reassurance
Sensitive Metric 3
Customer Acquisition Cost (CAC)
Your total cost to acquire one customer.
Formula
CPC ÷ CVR = CAC
Improve either input and CAC falls.
Improve both and the impact compounds.
Formula
CPC ÷ CVR = CAC
Improve either input and CAC falls.
Improve both and the impact compounds.
Sensitive Metric 4
Return Rate
Returns aren’t just a logistics issue, they’re a confidence issue.
Each return represents:
- Lost revenue
- Wasted CAC
- Shipping + handling costs
- Inventory downtime
Each return represents:
- Lost revenue
- Wasted CAC
- Shipping + handling costs
- Inventory downtime
Sensitive Metric 5
Net Margin
Where everything compounds.
Lower CAC and faster, more predictable returns flow directly to the bottom line.
Lower CAC and faster, more predictable returns flow directly to the bottom line.
The Sentativity Flow
CPC → CVR → CAC → Returns → Margin
Incremental gains early in the chain compound into significant downstream impact.
The Try with Mirra Multiplier Effect
Mirra imitates the fitting room experience, which as we know is the key conversion tool for retail stores. That shift creates leverage at multiple points in the sensitivity chain simultaneously.
Mirra is not virtual try-on.
It’s a Try at Home platform that allows customers to receive products, try them at home and only pay for what they keep.
It’s a Try at Home platform that allows customers to receive products, try them at home and only pay for what they keep.
1. CVR Improvement Through Confidence
The #1 reason shoppers abandon fashion and beauty purchases is uncertainty. Try at Home removes that friction entirely. Across Mirra merchants, product pages offering Try at Home consistently deliver meaningful CVR uplift, driven by increased shopper confidence and reduced perceived risk.
2. AOV Lift Through Basket Confidence
When customers aren’t forced to commit upfront, they’re more willing to:
- Try multiple items
- Explore adjacent styles or sizes
- Increase basket size
- Median AOV uplift across Mirra merchants is ~67%.
- Try multiple items
- Explore adjacent styles or sizes
- Increase basket size
- Median AOV uplift across Mirra merchants is ~67%.
3. CAC Efficiency Through Better Conversion
Higher CVR and higher AOV mean:
- More revenue from the same traffic
- Lower effective CAC
- Improved ROAS without increasing spend
This is where performance marketing becomes more efficient — not through optimisation, but through structural change.
- More revenue from the same traffic
- Lower effective CAC
- Improved ROAS without increasing spend
This is where performance marketing becomes more efficient — not through optimisation, but through structural change.
4. Faster, More Predictable Returns
Mirra creates a compressed decision cycle:
~90% of customers decide what to keep within 36 hours
Returns typically re-enter stock in 6–9 days in sellable condition
This dramatically improves inventory velocity and reduces markdown risk.
~90% of customers decide what to keep within 36 hours
Returns typically re-enter stock in 6–9 days in sellable condition
This dramatically improves inventory velocity and reduces markdown risk.
5. Compounded Margin Impact
The real power is compounding:
- Higher CVR
- Higher AOV
- Lower CAC
- Faster sell-through
- Reduced return friction
Together, these shifts can deliver material margin expansion, not just top-line growth.
- Higher CVR
- Higher AOV
- Lower CAC
- Faster sell-through
- Reduced return friction
Together, these shifts can deliver material margin expansion, not just top-line growth.
Attracts High-value Customers
Attracts shoppers who are ready to explore more and spend with confidence.
Higher intent leads to higher order values and stronger lifetime value.
Higher intent leads to higher order values and stronger lifetime value.
See Your Revenue Multiplier
Use our interactive calculator to model how try-before-you-buy technology could impact your unit economics. This model estimates incremental impact based on your inputs. It is designed to support evaluation, not act as a forecast or guarantee.
Implementation: Where to Start
The strongest results come from treating Try at Home as a core growth lever, not a bolt-on feature.
Phase 1:
On-Site Enablement
On-Site Enablement
Launch Try at Home on high-intent product pages to drive immediate CVR and AOV lift.
Phase 2:
Media Integration
Media Integration
Incorporate Try at Home messaging into paid media to pre-qualify traffic and improve conversion efficiency.
Phase 3:
Full-Funnel Optimisation
Full-Funnel Optimisation
Align creative, landing pages, retargeting and post-purchase flows around confidence-led shopping. The brands seeing the biggest gains don’t hide Try at Home — they lead with it.
Ready to Restructure Your Unit Economics?
Elephant Room and Mirra are partnering to help fashion and beauty brands drive conversion, lift AOV and improve CAC efficiency through smarter media strategy and confidence-led commerce.
Try Before You Buy
Explore Implementation
Learn how Try at Home can be deployed, tested and scaled with Mirra.
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Validate the 'Try at Home' model with Elephant Room
Pressure-test the strategy
Elephant Room partners with brands to turn this USP into a scalable revenue engine, launching it across performance media, monitoring CTR and customer uptake, and embedding it as a core shopping experience. Pressure-test the strategy to protect margins and drive legitimate growth.
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