Cart Abandonment is Costing You
If you’re looking to reduce cart abandonment and improve your online store’s performance, Try Before You Buy (TBYB) could be the strategy your brand needs.
The Abandonment Epidemic in E-commerce
Cart abandonment is one of the most persistent problems in online retail. According to the Baymard Institute, nearly 7 out of 10 shoppers abandon their carts. That means for every 100 interested shoppers, only about 30 complete a purchase.
Why are they dropping off? Common reasons include:
- Unexpected costs (like shipping)
- Lack of trust or uncertainty about the product
- No flexible return or try-on options
- The need to “think about it”
Deep Discounts: A Band-Aid, Not a Solution
To reduce cart abandonment, many brands turn to discounts, limited-time offers, or free shipping. But these tactics eat into margins and train shoppers to wait for a deal. Instead of nurturing full-price buyers, you end up racing to the bottom.
That’s where a smarter strategy comes in.
A Smarter Approach: Try Before You Buy (TBYB)
Try Before You Buy removes the risk that causes hesitation. Shoppers can try products in the comfort of their home before paying, which builds trust and reduces friction in the buying process.
The result?
- Higher conversion rates
- Lower cart abandonment
- Increased average order value
When shoppers know they don’t have to commit immediately, they’re more likely to hit “complete order.”
Try with Mirra: Your TBYB Partner for Fashion E-commerce
Try with Mirra makes it easy for e-commerce brands to offer TBYB with no risk to the business. Here’s how it works:
- Customers select items and place their TBYB order with a card authorization only
- They have a trial period to try the items at home
- They only pay for what they keep
- Brands get stock back faster, with a streamlined returns process
This flexible experience gives shoppers confidence while helping brands reduce cart abandonment without relying on discounts.
The Takeaway: Boost Conversions Without Sacrificing Margin
If you’re aiming to reduce cart abandonment and improve conversion rates, it’s time to stop discounting and start rethinking the customer experience. TBYB strategies like Try with Mirra deliver what shoppers want: flexibility, ease, and trust, while preserving your brand value.
TBYB isn’t just a conversion booster. It’s a smarter, more sustainable way to sell online.
