In enterprise ecommerce, growth is never accidental. It’s the result of strategic decisions informed by data, behaviour and predictable revenue levers. One such lever that often goes overlooked is the optics and economics of customer confidence and that’s exactly what the Mirra Revenue Multiplier is designed to help brands quantify.

Rather than guessing the impact of Try Before You Buy (TBYB) on your business, the Revenue Multiplier allows you to model the potential upside of adopting and optimising home trials. This isn’t hypothetical fluff - it’s grounded in real behavioural shifts that Mirra merchants are already seeing.

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Why Revenue Per Visitor Matters More Than Traffic
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For enterprise fashion brands, traffic is expensive. Paid acquisition costs continue to climb and competition for attention in organic channels has never been fiercer. Every dollar spent acquiring traffic needs to work harder.

That’s where revenue per visitor becomes a more important metric than session count alone. By increasing the value extracted from existing traffic - through bigger baskets, higher kept revenue and fewer split orders - brands can improve return on ad spend (ROAS), profit margin and lifetime customer value without chasing more sessions.

This is where the Mirra Revenue Multiplier shines.

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What the Mirra Revenue Multiplier Actually Measures
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At its core, the Revenue Multiplier is a behavioural economic model that estimates how much your business could grow by reducing purchase friction and increasing customer confidence. It allows you to enter your baseline performance — AOV, conversion rate and see projected revenue gains when Try Before You Buy is integrated and optimised.

In other words: it shows you how much confidence-driven behaviour can affect your bottom line.

And the multiplier is not just theoretical math. It reflects real shifts that stem from two core human behaviours:
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1. Customers tend to order more when risk is reduced.
When shoppers know they can try at home and only pay for what they keep, they add more items upfront. This increases Average Order Value (AOV), often dramatically.

2. Customers make quicker decisions when they can evaluate fit and style in context.
Instead of waiting weeks to decide, most shoppers decide to keep or return within 36–48 hours when they can try items at home. This compresses return cycles and gets inventory back into sellable condition faster.

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Both of these behaviours compound into revenue uplift that extends beyond a single transaction.

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Why Enterprise Brands Should Care
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For enterprise brands, incremental AOV gains are meaningful because they scale. A 10% uplift in AOV across thousands of transactions translates to significant revenue and profit gains. But it’s not just about AOV —- it’s about quality of revenue.

When customers feel confident:

• They keep more items
• They are more likely to repurchase
• They require less support intervention

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These behavioural shifts improve operational predictability, inventory velocity and inventory economics - the kinds of factors that matter deeply at enterprise scale.

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Try the Calculator Yourself
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The Mirra Revenue Multiplier is not a static claim. It’s an interactive tool designed for brands to test scenarios:

👉 Use the calculator to model your business case: https://trywithmirra.com/mirra-revenue-multiplier

Plug in your own metrics and see how Try Before You Buy could shift your revenue trajectory.

Because the future of ecommerce growth isn’t just about higher conversion at checkout. It’s about greater confidence before checkout.

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Final Thought

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Enterprise ecommerce growth is won not by chasing sessions, but by unlocking confidence-driven revenue. The Mirra Revenue Multiplier gives you a framework to quantify that potential and make smarter strategic decisions.

Every brand is different. But every brand can benefit from understanding how home trial behaviour influences real revenue outcomes.

And with a tool like this, you don’t have to guess your upside - you can calculate it.

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