Mirra Concierge exists to close that gap, not by reverting to a fully manual model, but by making expert guidance a configurable layer that sits inside the automated journey rather than outside it.
Where automation runs out of answers
Automated tools are well suited to information a customer already knows how to ask for: size availability, shipping timelines, return windows. They are far less suited to the questions that actually stall a purchase decision, questions like whether a fabric will hold its shape, how a piece is meant to be styled or whether it suits a specific body type. These are precisely the questions a good in-store stylist has always answered and precisely the ones that go unanswered on a static product page.
Mirra Concierge is built around that observation. It brings four modes of styling support, virtual styling calls, in-boutique appointments, styling video and written styling notes, directly into the product page, the Try with Mirra trial period and the returns flow. A customer does not need to leave the moment of hesitation to find an answer. The answer is built into it.
Configurable, not one-size-fits-all
For enterprise brands, the concern with adding a styling layer is usually operational: does this scale and does it fit the brand's existing service model. Concierge is designed around that constraint. Brands choose which modes to offer, where they appear across the product page and order portal and who sees them, whether that is every customer, orders above a certain value or a defined VIP segment. Nothing is switched on by default. The service model stays entirely brand-controlled.
The commercial case
Styling guidance has always been treated as a cost centre in ecommerce, something offered in flagship boutiques but rarely online, because it did not seem to scale. Concierge reframes it as a conversion layer instead. Guidance offered before checkout catches hesitation while it is still resolvable. Guidance offered during a Try with Mirra trial helps customers decide to keep rather than return. Guidance offered inside the returns flow gives a brand one more chance to turn a return into an exchange rather than a lost sale.
For enterprise brands already running Try with Mirra, Concierge is the layer that turns a self-serve trial into a genuinely assisted one, without adding headcount or rebuilding existing service infrastructure.
