A shopper doubts on the product page and leaves. Another adds to cart, receives the order, and returns it because it wasn't quite right. A third never gets that far, because they wanted a second opinion and had nowhere to get one. Most ecommerce tooling only ever shows up for one of these, usually the return.
Mirra Concierge works from a different premise: hesitation repeats at every stage of the journey. So instead of solving it once, it shows up at each point it actually happens.
Before they buy: the product page
Hesitation starts here, and almost no brand offers support. A shopper is weighing a photo and a size chart against whether something they've never touched will suit them. Usually the only options are Add to Cart or leave.
Concierge adds the in-between. A button sits next to Add to Cart, inviting the customer to book a call, watch a styling video, or read fit notes, without leaving the page. It's the reassurance of an in-store associate, placed at the exact moment they'd otherwise walk away, and the cheapest sale a brand will secure, since no cost has been incurred yet.
During the trial: when intent is highest
For brands running Try with Mirra, the trial is the point of greatest influence, and often the least supported. Concierge meets the customer inside that window: styling guidance while the pieces are still in hand, a complete-the-look prompt before the trial closes, a nudge toward keeping or exchanging rather than a default return.
Roughly 90% of keep or return decisions happen within 36 hours of delivery. That's the exact window Concierge is built for.
After they buy: the return that doesn't have to happen
Mirra Returns creates a decision point most brands treat as final. Concierge steps in before the return completes, suggesting a different size, fit, or styling alternative. Sometimes that recovers the sale outright. Sometimes it turns a refund into an exchange or store credit, keeping the revenue in the business rather than reversing it.
In their boutique: the sale a brand couldn't previously see
A customer can browse online, then buy in person, a sale the website helped create with no way to prove it. Concierge lets customers book an in-boutique appointment from the product page, and ties the resulting sale back to that booking automatically. Revenue an online presence drives in-store stops being a guess.
The pattern underneath all four
Different surface, same problem: a customer wanting a second opinion at the exact moment its absence costs the sale. Across brands running Concierge: +68% first-time conversion, +67% AOV after returns, and an 87% reduction in discount reliance, measured vs non-Mirra customers, across 100+ brands.
These figures are broader Mirra platform results across Try with Mirra brands, not Concierge-specific outcomes.
